Frequently Asked Questions
Feel free to reach out to us if you have specific questions.
How much does it cost to design and build a booth or exhibit?
The cost can vary significantly depending on the size, features and complexity.
For example, a custom trade show booth may cost anywhere from $125 to $450 per square foot. Along with size, the use of unique technologies and features can add to the cost of the booth.
What industries do you specialize in?
While we work in all industries, we specialize in food and beverage, HR, Aviation, tech, medical devices, and industrial manufacturing. Each has a different buyer journey, so our design strategy shifts accordingly: demo-heavy for med-tech, product sampling for food and beverage and immersive storytelling for SaaS.
What’s included in your quote?
Do you manage shipping, I&D and show logistics?
How do you design for ROI?
We design around three principles:
- Stop traffic
- Start conversations
- Support sales conversion
That means intentional sightlines, messaging hierarchy, demo zones, and private meeting spaces that actually closes business. We also coach booth staff on engagement strategy if needed. The booth is only half the equation; behavior drives ROI.
When should you start planning a custom exhibit booth?
Starting early is our best advice. You should typically start planning a custom exhibit booth 6 to 12 months before the trade show. This gives you time for strategic goal setting, collaboration with designers, and logistics arrangements. Giving yourself more time can also help with promotional efforts.
If you have a short deadline, talk to our team, we offer expedited services to reduce production time and meet your launch date.
What is your design process?
We believe beauty attracts attention but strategy drives results.
We don’t start with design rather we start with outcomes. The number of leads, meetings booked, product launches. Then we design traffic flow, engagement zones, and messaging architecture around that. Before we sketch anything, we design around conversion, not just appearance.
Is fabrication in-house?
Yes! We fabricate in our 100,000+ sq ft facility. That gives us better quality control and faster timeline control.
