PROJECT

DIASORIN

This showcases a large, custom tradeshow booth for Diasorin, a global leader in the laboratory diagnostics market. The booth features a clean, high-tech aesthetic dominated by a white and “Diasorin blue” color palette, utilizing bright LED backlighting and modern architectural lines.

HIGHLIGHTS

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SIZE: 50’ x 70’

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Illuminated Entry Portals: High-walled white pillars with glowing blue edges frame the primary demonstration areas, creating a sense of "rooms" within an open space.

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Large-Scale Overhead Branding: Massive, L-shaped hanging signs wraps around the perimeter of the booth, ensuring high visibility from across the convention floor.

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The booth uses cool-white LED "under-glow" at the base of the counters and display units, giving the structure a weightless, premium feel

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The booth uses a mix of light wood-grain flooring in the demo zones to add warmth against the industrial gray carpeting of the main aisles.

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Extensive use of lightboxes and glowing blue accents reinforces the brand’s clinical and futuristic identity.

FROM RENDER TO REALITY

RELATED WORK

Jack Link’s is a custom hybrid booth that features a large video wall, seamless SEG application, and custom metal frame fabrication. This booth was featured by beMatrix USA in their monthly newsletter recognizing the use of aluminum panels in a custom application.

Highlights

LED video wall
Oversized hanging sign
Custom wall panels
Dual brand identity
Unique traffic flow
Custom product displays
Seamless graphics

Gallery

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