PROJECT
DOMEX
This trade show booth for Domex Superfresh Growers is a modern, open-concept exhibit that effectively balances high-impact branding with a clean, retail-inspired aesthetic. It utilizes a “bridge” architectural style to create a semi-enclosed space that remains accessible from multiple sides.
HIGHLIGHTS
SIZE: 20’ x 50’
Large-Scale Lightboxes: The booth’s perimeter is defined by massive, internally lit fabric graphics. These emphasize the company’s heritage and scale.
Instead of traditional tables, the booth features angled wooden crates and tiered shelving that mimic a high-end grocery produce section. This allows the actual product (apples, pears, and cherries) to be the focal point.
The booth uses cool-white LED "under-glow" at the base of the counters and display units, giving the structure a weightless, premium feel
A sleek wood slatted reception counter at the front corner serves as a greeting point
The interior includes a semi-private area with high-top seating and tables, used for deeper conversations.
FROM RENDER TO REALITY
