PROJECT

ETS EXPRESS

The ETS exhibit features two 10×60 booth structures separated by a central aisle. Product displays are arranged on long shelving and highlighted by backlit acrylic to ensure the merchandise stands out. Over 60,000 LED lights were used to create this unique installation. The booth has been nicknamed the “ETS Village” by show attendees because it is impossible to miss once you turn down the aisle.

HIGHLIGHTS

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Two 10' x 60’ Booths

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The design is sleek, modern, and highly organized, emphasizing a "retail-gallery" aesthetic.

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The booth is divided into two long, mirrored sections that create a wide central "walkway" for attendees. This open-concept design invites people to walk through the space rather than just standing on the perimeter.

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Over 60,000 LED lights, including backlit and edge lit acrylic. Each shelf is brightly backlit with cool white light. This makes the colorful products pop and gives the entire booth a high-end, luminous glow that stands out

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Products are displayed on long, continuous rows of recessed shelving. This allows for a massive variety of inventory to be shown without the space feeling cluttered.

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The ends of each section feature prominent vertical pillars with the "ETS Express" logo backlit in white, ensuring the brand is visible from multiple angles in the convention hall.

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Large, high-definition lifestyle backlit graphics are integrated into the walls, showing the products in use to add a lifestyle element to the physical display

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Custom raised flooring

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Two 60’ Storage closets

VIDEOS & MEDIA

FROM RENDER TO REALITY

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