PROJECT
GOAL ZERO
GoalZero is a custom booth featuring a double-deck structure with an industrial design aesthetic. The conference rooms were specifically designed to integrate with the deck structure, and we incorporated soundproofing at the client’s request. To complete the design, custom welded handrails were added to provide the perfect finishing touch for this CES booth.
HIGHLIGHTS
SIZE: 40’ x 60’
The booth is designed with an industrial-modern aesthetic, using a palette of natural wood tones, matte black metal, and clean white branding.
The booth utilizes a "double-decker" design with custom welded handrails to maximize vertical space and create distinct zones for product display and private engagement.
Lower Level: Features a semi-private meeting room or consultation space behind frosted glass panels, adorned with the Goal Zero "Ø" logo.
Upper Level: An open-air deck accessible via a wide staircase. This area serves as a VIP lounge or a high-level meeting space, providing a bird’s-eye view of the convention floor.
Tall monolith structures feature digital screens and large-scale lifestyle photography (e.g., a campfire scene) to evoke the "outdoor adventure" brand identity.
A large, rectangular "halo" sign hangs from the ceiling, ensuring the brand is visible from across the convention hall.
A dedicated workbench displays several "Yeti" power stations in various sizes, allowing attendees to see the range of capacity.
Vertical displays showcase smaller accessories, such as solar panels and lighting kits.
FROM RENDER TO REALITY
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