PROJECT
JACK LINK’S
Jack Link’s is an award winning custom hybrid booth that features a large video wall, seamless SEG application, and custom metal frame fabrication. This booth was featured by beMatrix USA in their monthly newsletter recognizing the use of aluminum panels in a custom application. The booth is a masterclass in lifestyle branding. It doesn’t just display bags of jerky; it builds an environment that feels like a modern hunting lodge or outdoor outpost. By creating distinct “neighborhoods” for different product lines, Jack Link’s appeals to both the traditional jerky fan and the health-conscious consumer simultaneously.
HIGHLIGHTS
SIZE: 40’ x 60’
The design successfully blends a rugged, "outdoorsy" aesthetic with modern retail elements to create an immersive brand experience. The booth is designed as a large-scale "island" exhibit, utilizing vertical height and bold color contrast (red, black, and wood grain) to dominate the convention floor.
Bold Branding & Signage: A massive overhead hanging sign ensures the brand is visible from across the hall. Large-scale Video Wall are mounted on wood-textured bulkheads. The brand's catchy slogan, "Feed Your Wild Side," is featured prominently in large white typography against vibrant red walls.
Translucent Walls: White frosted panels provide structural privacy for storage and meeting areas while allowing light to pass through, keeping the booth from feeling too heavy or closed-in
A bright red carpet acting as a literal runway that guides traffic into the heart of the booth.
Rustic Textures: The use of reclaimed wood-style seamless graphics gives the booth a cabin-like, "wild" feel that aligns with the product’s jerky roots.
Segmented Product Zones: The booth is divided into specific areas to showcase different product lines
FROM RENDER TO REALITY
