PROJECT
JACK LINKS
HIGHLIGHTS
SIZE: 30x40
Digital Pylon: A massive, four-sided LED tower stands in the center, cycling through vibrant advertisements for Jack Link’s Duos (Original and Teriyaki) and their Bloody Mary mix.
The booth is a masterclass in experiential marketing. By using 360-degree environmental graphics and physical textures (fencing, tire tables, artificial turf), Jack Link's creates a destination rather than just a display. It successfully uses the excitement of NASCAR to drive interest in its newer product lines, specifically the "Duos" jerky snacks.
Track Floor Graphics: The perimeter of the booth features a printed "asphalt" track complete with a green "infield" patch and a checkered-flag border.
Grandstand Backdrop: Large-scale graphics of a packed stadium crowd surround the booth, creating the illusion of being in the center of a massive sporting event.
Safety Fencing: Curved black chain-link fencing mimics the debris fences found at professional speedways, adding a layer of industrial realism.
FROM RENDER TO REALITY
