PROJECT
LaCroix
LaCroix’s multi-space booth features a dual-sided entrance with full graphic coverage and a uniquely curved design. To ensure visibility across the show floor, we custom-created air-filled cans to provide a prominent overhead presence. This vibrant, modern trade show booth effectively translates the brand’s iconic, colorful “watercolor” aesthetic into a physical space, emphasizing their core marketing pillars: 0-calorie, 0-sweetener, and 0-sodium. The booth is designed as an open, inviting booth that balances brand education with functional hospitality.
HIGHLIGHTS
SIZE: 20'x20' to 20'x40'
Custom built painted headers that compliment seamless curved fabric graphics: A prominent, semi-circular top graphic displays a lineup of various flavors
Overhead Presence: Large, inflatable LaCroix cans hang from the ceiling, providing high-visibility "wayfinding" for attendees across the convention floor.
Dual custom white curved counters featuring the blue LaCroix script logo serves as the primary touchpoint. It features integrated LED under-lighting in a signature teal hue.
Flooring: The white floor is accented by a stylized blue "river" or wave decal that guides traffic flow into the center of the booth.
FROM RENDER TO REALITY
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