PROJECT

RC Willey

This custom buildout for RC Willey utilizes large, angled partitions and triangular freestanding pillars that serve as mounting surfaces for multiple television displays

. The layout is engineered to guide customer flow through distinct “Main Highlight” zones while integrating home furniture to simulate a realistic viewing experience.

HIGHLIGHTS

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The custom buildout utilizes integrated LED accent lighting at the base of kiosks and behind display panels to create a floating effect and enhance the modern tech aesthetic.

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The environment features a mix of textures, including wood-slat accent walls for the Sony section, "brick" textured backdrops for TCL, and clean, white or grey minimalist surfaces for Samsung and LG

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Overhead circular banners and blue floor-level accents provide clear brand identification and pathing throughout the department

FROM RENDER TO REALITY

Office

RISE Project

Nutraceutical

Gallery

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