PROJECT
The design for the Tru Fru 20×30 booth was centered around the client’s request for a “fun and whimsical” atmosphere. To achieve this and reinforce the brand’s identity, we integrated 3D-printed lighted raspberries into the space to add a playful element. Additionally, we positioned the booth at an angle to maximize the available space and optimize traffic flow, ensuring attendees can easily move through the area to sample the product.
HIGHLIGHTS
SIZE: 20’ x 30’
Overhead Signage: A massive, hexagonal hanging halo sign ensures the brand is visible from across the convention hall
High-resolution graphics of chocolate-covered fruit covers the lower sections of the counters and main walls, providing strong visual cues for the product's texture and ingredients.
A section of the booth is covered in a lush green "hedge" or moss wall, providing a natural backdrop that contrasts with the bright pink and reinforces the "fruit-first" brand identity.
The "Money Machine" Booth: A glass enclosure with a digital timer (set to 30 seconds) and cloud graphics representing a gamified experience
A series of large, 3D hanging custom lit raspberries on curved stalks that arch over the product displays, reinforcing the brand's "Mother Nature" theme.
VIDEOS & MEDIA
FROM RENDER TO REALITY
